Welcome to The Daisy

Welcome to the home page of The Daisy Store, located in Capitola, California. We offer an exciting shopping adventure with an ever-changing inventory of what we call “upscale resale” merchandise.

Shopping for bargains in our store has many benefits. Most importantly, all proceeds go to support a Monterey Bay based nonprofit, Family Services Agency of the Central Coast. Our staff is comprised of an all-volunteer group called The Daisy Auxiliary.

All of our items are culled from donations from individuals and shops around Santa Cruz County. We select the best high-end clothing and shoe labels, cool jewelry, and accessories for our customers.

Visit our store–when someone compliments on Lucky jeans, your Eileen Fisher, or your Stuart Weitz, you will be glad you did.